Instagram, in its efforts to help businesses show different sides of their products in vivid motion, has launched video ad carousels. The move will give advertisers more flexibility through horizontal space so as not to further clutter the vertical scrolling feed.
With this addition, the photo carousels Instagram introduced a year ago can feature videos or a mix of clips and photos, not just still images as before. The carousels just need to have three to five pieces of media inside, and the videos can be up to 60 seconds. Users will see the first slide by default in their feeds, but can swipe to reveal the rest. Airbnb, Macy’s, and Taco Bell will be the first brands on the format.
Instagram said the photo carousels have already seen solid results. And with video the biggest craze in marketing, now it can feature more moving ads without destroying the flow of organic content. Instead of users getting bored with one long clip and scrolling past, they can swipe to essentially fast-forward to ad different scene.
No comments:
Post a Comment