Google Launches Start-Up Incubator ‘Area 120’ 

….Aims to retain brightest talents

Google is combating brain drain by creating a start-up incubator inside the technology giant. Labelled "Area 120," the incubator, designed to keep employees with innovative ideas from leaving to start their own companies will be led by Google Executives, Don Harrison and Bradley Horowitz.

Google is moving to keep many of these brilliant minds within the fold with Area 120. It is a startup incubator that will let Google’s employees pursue their personal projects full-time, only with access to the search giant’s pot of gold and other non-financial resources. Right now, it already gives its employees 20% of their working hours back, to work on these personal projects, which is more than can be said for most companies.

One of founder Larry Page's key goals in returning to the helm of Google was to reignite the rush of entrepreneurial fervor as nimble rivals such as Facebook ramp up competition for advertising dollars, and some key executives and engineers defect to other tech companies or their own start-ups.