Global digital sports brand, ESPN(http://espn.go.com/) for the second consecutive time, has recorded high
traffic in Nigeria for April .
In an analysis done by Adobe Analytics (www.adobe.com ), it was
revealed that 5.7 million unique
browsers came to ESPN digital properties in Nigeria in April, logging 16
million visits and more than 133.7 million minutes, exceeding the previous
records of 4.9 million unique users, 14.6 million visits and 110 million
minutes – all of which were new records set in March.
This development can be attributed to the increasing
interest and engagement with ESPN’s coverage of global football, in particular
the English Premier League (up to 30% month-over-month) and the historic title
run by Leicester City FC, as well as La Liga (up to 57% month-over-month) with
Atletico Madrid and Real Madrid running Barcelona close in a tight race for the
Spanish championship.
In the past year,
ESPN has launched a completely rebuilt web and smartphone app platform for its
signature property ESPN.com, enabling the rollout of localised editions in
multiple markets globally, with more to come. ESPN FC has grown its global
traffic nearly 30% in three years, and introduced a number of features for
African football fans including Nigerian journalist, Colin Udoh’s popular
weekly column.
“We have seen
remarkable stories in the title races in English and Spanish football, and with
those stories we have seen parallel record growth in Nigerian fans spending
time with ESPN online. Nigeria has a sports loving culture, and I am delighted
that ESPN is increasingly becoming the first choice for many sports fans in the
region. We are keen to further develop our brand and customer base in this
important market”, Alan Fagan, said Group Director, Sales and Sponsorship, ESPN
EMEA.
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