Friday, 20 May 2016

Global Demand for Smart TV Soars


Almost half of all worldwide TV shipments in the fourth quarter of 2015 were smart TVs, reaveled an analysis by research firm, IHS. With the highest demand coming from China and North America, shipment broke the 100 million mark for the first time in 2015.

Most of the demand was in China, where more 75 percent of televisions shipped last year were Web connected. Popularity in North America also increased from 36 to 48 percent. Demand throughout the rest of the world was mixed, plateauing in Japan and Europe, but increasing in Latin America, the company said.

According to the research firm, “Web-connected smart TVs that give you direct access to streaming services such as Netflix and other features made up 48.5 percent of all TV shipments during the period. In total, 34.2 million smart TV were shipped in the final three months of 2015”.

Smart functions are increasingly considered essential, which has created a shift to a self-sustaining demand for built-in Internet streaming capabilities, says IHS Analyst , Paul Gray in a statement.

IHS anticipates smart TV shipments to hit 109 million this year, growing to 134 million in 2020.

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